History of Japanese Beauty
For over 100 years of the company's history, Shiseido has always been there for women supporting their beauty in various ways.
Here’s the history of Shiseido’s Japanese Beauty.
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Eudermine
1897
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1900
Oshiroi
1906
Japan’s First Tinted Pressed Powder
Kaede Oshiroi and Hana (Yayoi) Oshiroi
While in tradition, Oshiroi or white powder foundation is literally white, Shiseido introduced more westernized idea of creating "natural whiteness" with two different shades of tinted powder products we see at cosmetic counters today. Nerioshiroi, or creamy white powder, is still sold to Kabuki actors, helping the traditional performing arts thrive from generation to generation.
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Shiseido Design
1916
The Dawn of Japanese Beauty
Establishment of Design Division
Shinzo Fukuhara, the first president of Shiseido, established the Design Division which is the origin of Shiseido's Creative Division today. Being a photographer himself, Shinzo Fukuhara became the driving force of modern and sophisticated designs, which were described by people of the Taisho Period, as “Shiseido-esque.”
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Shiseido Gallery
1919
Japan’s Oldest Existing Gallery
Shiseido Gallery
Since its opening in 1919, the Shiseido Gallery has been supporting numerous artists and writers. There are many now-famous artists who held their first solo exhibitions in the Shiseido Gallery and launched successful careers. Even today, the Shiseido Gallery continues to introduce various arts, which reflect the trend of the times.
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1920
Shiseido Parlour
1928
A Pioneer of Authentic Western Cuisine in Japan
Shiseido Parlour
Along with the invitation of highly talented chefs, a luxurious restaurant with authentic Western cuisine was born. "The Shiseido Ice Cream Parlour,” which remains one of the select few restaurants that represent Tokyo’s Ginza district, still attracts many customers today.
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Miss Shiseido
1933
Beauty Professionals
Miss Shiseido and Sales Girls
In the 1930s, Shiseido started to have trained beauty specialists known as “Miss Shiseido” and “Sales Girls.” The training included not only customer service manners and makeup and skincare techniques, but also dermatology science and technologies. Today, they are called “Beauty Consultants” and continue to provide customers with beauty advice.
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1950
香水 禅
1964
Introducing Japonesque to the US Market
香水 禅
Under the boom of Japanese culture, ZEN Perfume led the way for Shiseido into the US market. The perfume carries a scent and packaging --makie-inspired design-- intended to appeal to the taste of American women. After its success in the US, it was introduced to the domestic market.
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1990
Shiseido Corporate Museum
1992
Communicating and Studying Shiseido's Corporate Culture
Shiseido Corporate Museum
Shiseido Corporate Museum was built in Shizuoka in 1992 which was the year of its 120th anniversary of the company’s founding. It houses over 200,000 pieces including products and promotional artifacts. Embracing Shiseido’s corporate culture -- an important asset built upon its long history-- the museum offers itself as a venue to promote Shiseido and Japanese cosmetic culture.
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qiora
1998
Making Women Beautiful from the Inside
qiora
quiora is skincare and makeup brand with a focus on how skin, body and mind are interconnected. It contains IP, a fragrance ingredient with relaxation effects. Wash, smell, supplement and deepen. In its steps, quiora works on all five senses and your mind for healthier skin.
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TSUBAKI
2006
Created for Japanese Women
TSUBAKI
A shampoo that makes beautiful hair for Japanese women. Casting 6 popular actresses and an original song, the TV commercial created hype at the product launch. It contains “High-purity Tsubaki Oil EX,” an advanced version of Tsubaki oil (camellia oil) which has been used on hair throughout history.
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ULTIMUNE
2014
Strengthen the Skin’s Natural Powers of Defense
ULTIMUNE
From the high-stress nature of current society, Ultimune was born by combining many cutting-edge technologies with the idea that skin can be defended from the inside out. This research was perfected over the course of 20 years with more than 400 trials.
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