Japanese Beauty Institute

#ALL
#TimelessContinuity
#ThoughtfulInnovations
#IngeniousFusion
#HarmoniousHolistic
#BoundlessCreativity
#MethodicalPerfection

Research on Beauty in JapanEntry #3: Bath Time

Japanese women possess a refined taste for enjoying the four seasons and have a highly developed sense of beauty. People around the world...

> Read more
Rediscovering Sento- Japan’s public bathhouses

As a foreigner living in Tokyo, I soon noticed the blue fabric door hanging on the front of a building in my local shotengai...

> Read more
The Japanese Art of Bathing
- #TimelessContinuity
- #HarmoniousHolistic
Steeped in tradition the ritual of bathing is something quite special and unique in Japan, satisfying many different needs and...

> Read more
Fermentation #1
Miso and Natto

As interest in health and beauty soars while COVID-19 rages on, an old Japanese saying "food is medicine" comes to mind. ...

> Read more
Research on Beauty in JapanEntry #2: Eye Makeup

Japanese women possess a refined taste for enjoying the four seasons and have a highly developed sense of beauty. People around the world...

> Read more
Volume 12 Sarasa Yoshioka x Shiseido Kyobeni

> Read more
Research on Beauty in Japan Entry #1: Skincare

Japanese women possess a refined taste for enjoying the four seasons and have a highly developed sense of beauty. People around the world...

> Read more
Volume 25 Tahi Saihate x Shiseido Parlour's Omelette Rice

> Read more
Volume 19 Moeka Nozaki x Moilip

> Read more
Interview: Jotaro Saito x Yumiko Kamada（Part 2）

On October 4, 2019, Japan’s largest kimono event “Kimono Salone in Nihonbashi” hosted the TOKYO KIMONO COLLECTION fashion show...

> Read more
Interview: Jotaro Saito x Yumiko Kamada（Part 1）

On October 4, 2019, Japan’s largest kimono event “Kimono Salone in Nihonbashi” hosted the TOKYO KIMONO COLLECTION fashion show...

> Read more
Volume 4 Izumi Aoyagi x Shiseido Eyelash Curler

> Read more
Shiseido HMA Hirofumi Kera Discuss Japanese Beauty
- #TimelessContinuity
- #BoundlessCreativity
- #MethodicalPerfection
"May I Start? Hirofumi Kera's Cross-Border Hair & Makeup" is an exhibition currently running at...

> Read more
Japanese Beauty Presentation
at in-cosmetics Korea

On June 30, 2019, Japanese Beauty Institute Director Kaori Amaha gave JBI’s first presentation.

> Read more
History of Japanese Beauty

For over 100 years of the company's history. Shiseido has always been there for women supporting the...

> Read more
Thoughtful Innovations
- #ThoughtfulInnovations
The beauty of Japanese technology goes beyond research and scientific prowess. It lies in its human ...

> Read more
Timeless Continuity
- #TimelessContinuity
Timelessness is not just about longevity -- it is about continuity. A connection that happens natural...

> Read more
Ingenious Fusion
- #IngeniousFusion
Born out of the desire of an island nation to fulfill their practical and intellectual needs, Japane...

> Read more
Harmoniously Holistic
- #HarmoniousHolistic
A broader concept that Western "well being" or the obvious connection between inner and outer beauty...

> Read more
Boundless Creativity
- #BoundlessCreativity
Often suspended between the real and the surreal, inspired by humans and nature alike, untethered by...

> Read more
Methodical Perfection
- #MethodicalPerfection
Perfection is not a fixed ideal. It is not a preconceived shape, form, or state of being. Perfection...

> Read more
Hanatsubaki
- #TimelessContinuity
Hanatsubaki started as a journal for Hanatsubaki-kai (Camelia Club), a Shiseido product user group. ...

> Read more
Eudermine
- #TimelessContinuity
- #ThoughtfulInnovations
- #IngeniousFusion
- #MethodicalPerfection
Introduced to the market in 1897, it is affectionately nicknamed "Shiseido's Red Water." The name "...

> Read more

Research on Beauty in JapanEntry #3: Bath Time

Rediscovering Sento- Japan’s public bathhouses

The Japanese Art of Bathing

Fermentation #1 Miso and Natto

Research on Beauty in JapanEntry #2: Eye Makeup

Volume 12 Sarasa Yoshioka x Shiseido Kyobeni

Research on Beauty in Japan Entry #1: Skincare

Volume 25 Tahi Saihate x Shiseido Parlour's Omelette Rice

Volume 19 Moeka Nozaki x Moilip

Interview: Jotaro Saito x Yumiko Kamada（Part 2）

Interview: Jotaro Saito x Yumiko Kamada（Part 1）

Volume 4 Izumi Aoyagi x Shiseido Eyelash Curler

Shiseido HMA Hirofumi Kera Discuss Japanese Beauty

Japanese Beauty Presentationat in-cosmetics Korea

History of Japanese Beauty

Thoughtful Innovations

Timeless Continuity

Ingenious Fusion

Harmoniously Holistic​ ​

Boundless Creativity​ ​

Methodical Perfection​ ​

Hanatsubaki

Eudermine

Fermentation #1
Miso and Natto

Japanese Beauty Presentation
at in-cosmetics Korea

Harmoniously Holistic

Boundless Creativity

Methodical Perfection