SHISEIDO

Japanese Beauty Institute

METHODICAL PERFECTION

Perfection is not a fixed ideal. It is not a preconceived shape, form, or state of being. Perfection can be asymmetrical. Wilting. Shapeless. It is not about controlling your material; it is about becoming one with it. Perfection is not the end result. It is the very personal process of making –– the effort and time one puts into crafting and finessing. Sensitive to people’s needs, aiming at fulfilling their desires, Japanese perfection creates beauty products and rituals that are considered, attentive and intuitive.