SHISEIDO

Japanese Beauty Institute

INGENIOUS FUSION

Born out of the desire of an island nation to fulfill their practical and intellectual needs, Japanese fusion is a more nuanced and sophisticated process than the melting pot-style of combining things. Achieved through intelligent selection and absorbing, it involves sharp observation and a clear vision: Elements, practices, and styles from different cultures and sources are first picked and chosen, then rearranged, mixed, and molded into new objects, new values, new approaches to beauty.