SHISEIDO

Japanese Beauty Institute

What is Japanese Beauty

EVERLASTING RESPECT

A profound respect stemming from the belief that everything is interconnected: the natural elements, nature and humans, humans with one another. A perpetual cycle of reciprocity and mutual dependency. Values and practices born of sensitivity and the recognition that the individual is part of a greater community. A dignified submission to the vastness and power of nature. The result is inimitable beauty that is Harmoniously Holistic — a beauty of Timeless Continuity, Thoughtful Innovations, Ingenious Fusion, Methodical Perfection, and Boundless Creativity.

6 Pillars of Japanese Beauty