SHISEIDO

Japanese Beauty Institute

What is JBI

Japanese Beauty Institute [JBI] founded in May 2019 by Shiseido HQ, inspires and shares Japanese Beauty with global consumers and partners. It aims to build a community and deliver happiness. For its first activity, JBI redefines the meaning of Japanese Beauty as a beauty innovation from the Japanese way – valuing respect for nature and cherishing harmony. Additionally, JBI members will attend global beauty events with the aim of sharing the redefined Japanese Beauty with beauty experts and partners.

Kaori Amaha

Shiseido Company, Limited
Director, Japanese Beauty Institute

Biography:

  1. 2000

    Marketing Consultant, Ipsos-Novaction Inc, Japan

  2. 2012

    Joined Shiseido Company Limited
    Consumer and Market Intelligence,
    Corporate Strategy Department

  3. 2019

    Director, Japanese Beauty Institute

Naoki Hayashi

Shiseido Company, Limited
Global Trend Analyst, Design Strategist

Biography:

  1. 2005

    BDes Environmental Design, Institute of Design,
    Kyushu University, Japan

  2. 2015

    MA Innovation Management, Central Saint Martins,
    University of the Arts London. U.K.

  3. 2017

    Joined Shiseido Company Limited,
    Consumer and Marketing Intelligence Group

  4. 2019

    Joined Japanese Beauty Institute

Kelly Gallagher

Shiseido Company, Limited
Global Trend Analyst

Biography:

  1. 2009

    Sales and Business Development Manager,
    Diani Inc, U.S.A.

  2. 2016

    MA Innovation Management, Central Saint Martins,
    University of the Arts London. U.K.

  3. 2018

    Joined Shiseido Company Limited,
    Consumer and Market Intelligence,
    Corporate Strategy Department

  4. 2019

    Joined Japanese Beauty Institute